González-Aguilar JM, Feijoo B, Caluori R. Humour as an advertising resource: memes at the service of brands: The case of Casio . EJHR [Internet]. 2023 Dec. 31 [cited 2024 Oct. 7];11(4):54-7. Available from: https://ww.europeanjournalofhumour.org/ejhr/article/view/854