@article{Chen_Jiang_2018, title={Why are you amused: Unveiling multimodal humor from the prototype theoretical perspective}, volume={6}, url={https://ww.europeanjournalofhumour.org/ejhr/article/view/224}, DOI={10.7592/EJHR2018.6.1.chen}, abstractNote={<em>This paper looks at multimodal humour through the lens of prototype theory in the framework of conventional incongruity theory of humour, aiming for a unified linguistic and semiotic approach to humour. From this perspective, humour can be achieved through the following three aspects of linguistic and non-linguistic categories: 1) prototypicality versus non-prototypicality of category members; 2) the family resemblance shared by category members; 3) vague inter-categorical boundary. The cognitive mechanisms behind this type of multimodal humour and its comprehension are discussed. The intermodal relationships involved are examined and categorised into two major types: complementary and non-complementary ones.</em>}, number={1}, journal={The European Journal of Humour Research}, author={Chen, Qiaoyun and Jiang, Guiying}, year={2018}, month={Jun.}, pages={62–84} }