An orchard invisible: Hidden seeds of wisdom in the English and Croatian proverbial apples
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Keywords

proverb creation and interpretation
cognitive mechanisms
the theory of conceptual integration
humorous effect
cultural settings

How to Cite

Molnar, D., & Vidaković Erdeljić, D. (2016). An orchard invisible: Hidden seeds of wisdom in the English and Croatian proverbial apples. The European Journal of Humour Research, 4(1), 34–58. https://doi.org/10.7592/EJHR2016.4.1.molnar

Abstract

In the paper we analyse humorous modified proverbs in light of the theory of conceptual integration. Unlike traditional proverbs, which teach us something and elucidate some aspects of human life, modified proverbs are here primarily to entertain us. The theory of conceptual integration is particularly suitable for the interpretation of modified proverbs since they present novel structures that are not part of our mental lexicon and which we need to interpret online in dynamic meaning construction. Our examples of humorous modified proverbs show that although jokes are verbalised in the form of proverbs, the humour is derived from the same mechanisms that are employed in other types of verbal humour: puns, play on words, metonymies, elements of surprise, exploitation of taboos, etc. The evidence for this is found in the fact that those modified proverbs that employ only some of these elements, or do not employ any of them, are found to be less humorous or not humorous at all.

https://doi.org/10.7592/EJHR2016.4.1.molnar
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